Insight National Office Marketing Director

If interested, please send resume with cover letter to Jamie Chan at .(JavaScript must be enabled to view this email address).

Position Title
Insight Marketing Director

Reports To
Insight National Director

Position Summary
The Marketing Officer oversees the development and implementation of the marketing strategy for the INSIGHT program. He/she will translate the INSIGHT marketing strategy into an actionable plan to recruit students for the INSIGHT program. He/she is responsible to connect with interested students, answer questions, and channel them to local INSIGHT sites. He/she needs to develop a strategy not only for the National office, but also serve as a marketing resource for local sites. This person must be passionate about the expansion of the Kingdom of God and desire to use his/her marketing skills to that end. This is a full-time support-based position we are looking to fill immediately. Persons available to serve only part-time will also be considered. As a missionary position, this position requires that individuals are willing to raise funds for their own support.

Duties and Responsibilities
Marketing
• Develops and implements INSIGHT’s national marketing plan
• Oversees production, updating, and distribution of promotional materials
• Equips Frontier Venture staff and INSIGHT alumni for promotion of INSIGHT
• Interfaces with recruitment coordinators for local sites
• Plans and implements exhibiting for conferences
• Manages existing advertising
• Finds new venues for Advertising/networking  
• Work with the Communications department of Frontier Ventures to develops branding for INSIGHT program and to create promotional materials
• Manages Social media marketing campaigns
Recruiting
• Develops and implements INSIGHT National recruiting plan
• Trains INSIGHT staff and alumni on best practices for recruiting
• Interfaces with interested students
• Plans and implements exhibiting for conferences
• Create and implement a process to connect potential students to sites  
• Networks with mission agencies, homeschool associations, churches, etc. 
• Manage database of networks and potential students  

Alumni Relations
• Creates INSIGHT alumni network and maintain alumni database  
• Utilizes alumni relations for recruiting students and staff
• Plans alumni meet up at major mission conferences (e.g., Urbana)
• Evaluates effectiveness of INSIGHT among alumni
• Produces Credit transfer reports  

Local Site Support
• Consults to develop recruitment and marketing plans for local sites.
• Consults with INSIGHT local sites to stay connected with their alumni.
• Develops material that can be used as templates for local recruiting efforts

Desired Skills and Experience
• Enjoys interacting with young adults and possess a high level of people skills.
• Strong written and verbal communication skills
• Professional demeanor
• Able to work independently, yet able to follow guidelines from leaders
• Adaptable and creative
• Proficient in Microsoft Word, Excel & Powerpoint
• Has a Bachelor’s degree (preferably in Marketing or a related area)
• 2-5 years marketing/recruiting experience (at least 3 years if Bachelors degree is not related to marketing).